Online Quiz

1. From the article, we can assume that an example of a traditional buyer-seller dynamic (4th paragraph) would be which of the following?

  • Talking to the owner of a store about the different products offered
  • Paying only with cash for a product
  • Messaging representatives form an online platforms questions about a product
  • Reaching more customers through a Facebook ad campaign
Talking to the owner of a store about the different products offered

2. What is a way mentioned in the article that online shopping personalizes the shopping experience and what is one way it depersonalizes?

  • Using targeted advertising campaigns; not allowing customers to meet the owner
  • Appeasing unique needs; only treating customers as a statistic.
  • Providing a gift receiving experience; only allowing consumers to scroll through products
  • Allowing customers to message representatives; not encouraging store loyalty
Providing a gift receiving experience; only allowing consumers to scroll through products

3. From the passage we can infer that which of the following would characterize a “brick-and-mortar” store?

  • A farm stand in the countryside
  • An online hardware store
  • A shoe store in a local mall
  • An online construction store
A shoe store in a local mall

4. Which choice best describes the central theme of the passage?

  • Subscription box models are the main cause for the decline of retail in the U.S.
  • The decline of retail in the U.S. can be attributed to several factors linked to online shopping.
  • More customers are buying online as the population of older adults decreases
  • eCommerce is a transformation in retail that promises new markets to sellers
The decline of retail in the U.S. can be attributed to several factors linked to online shopping.

5. The main purpose of the last paragraph is to:

  • Blame older adults for the rise of eCommerce
  • Give a solution to the Retail Apocalypse
  • Prove why the author’s argument is correct
  • Suggest a future problem for retail stores
Suggest a future problem for retail stores

6. What is NOT a cause mentioned in the passage for the Retail Apocalypse?

  • eCommerce giants
  • The Experience-Economy
  • Expensive real estate costs
  • Age demographic changes
Expensive real estate costs

7. Which sentence from the passage describes the Experience Economy?

  • the practice of businesses orchestrating memorable events
  • when you go and look at products in stores but purchase online afterwards
  • the freedom of purchasing from home on their computers
  • where consumers subscribe to receive new products to try out each month in the mail
the practice of businesses orchestrating memorable events

8. Which is an example of an experience provided by the “Experience-Economy” that we as readers can infer, but is NOT explicitly mentioned in the passage?

  • Getting a haircut
  • Scuba diving in the Galapagos
  • The Subscription Box Model
  • Getting an education
Getting a haircut

9. According to the passage is Showrooming or Webrooming more common among consumers today?

  • Showrooming
  • Webrooming
  • Neither, they are both equally as common
Webrooming

10. From the final paragraph, we can assume that the word “novelty” most nearly means?

  • Innovation
  • Toy
  • Oddity
  • Trend
Oddity
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